To keep up with the standards like Amazon, Snapdeal or Myntra e-commerce retailers are facing a big competition. To have an online store today a good e-commerce platform is a must. The platform should offer features and functionalities incorporating your online store. The most popular and fastest growing platform for an e-commerce website is Magento.
Magento is an OpenSource, e-commerce platform that allows developers to setup an online store by using the plug-ins made by other developers. For a large organization, the enterprise edition follows a licensing model to develop a feature-rich and highly customized Magento e-commerce solution.
Magento team works continuously to improve Magento and to introduce magento2. On November 2, 2015, Magento2.0 is released for the Magento community. Magento team has delighted everyone with its improvements and new features.
Magento comes with inbuilt robust ecommerce solutions that are utilized by the developers to give customized e-commerce websites.
How does Magento beat another big platform?
Let’s start with BigCommerce, in spite of easy setup, its plug-ins are quite difficult to work with and also has third party restrictions. But the framework of Magento is easy to use and has great third party support.
Talking about Shopify, Shopify doesn’t provide extensions and customization options like Magento. And also the templates provided by Shopify are just 200 which are far less than Magento.
The flexibility and customization of XCart are nothing as compared to Magento.
A little research of all the platforms will let you know that each platform has advantages and disadvantages. To choose the right platform for your e-commerce store your vision and purpose of the store should be clear. From startups to large enterprise Magento is the final choice that provides all the requirements of any business.
Let’s look at the benefits Magento2.0 provides to the e-commerce websites:
- SEO friendly:
Onsite and offsite SEO optimization is a necessity for any online business. For large enterprises having husge product range SEO optimization becomes very handy.
- Robust framework:
The architecture of magento is designed to susteain heavy traffic, to manage several thousand products and users. Magento can traffic hits and database in millions.
- Better scalability and performance:
Verification and optimization of system performance are supported by Magento performance toolkit, which ultimately helps in speedup the page loading and reducing server load. Magento2.0 speed up the performance with new and more efficient updates of new indexers.
- Revised customization process:
For editing Magento layout the easy to use drag and drop interface is introduced with visual design editor. No need of any special technical knowledge in the Modification of blocks and containers. As a result admin, panel can be modified easily.
- Admin panel:
The admin panel of mangento2 is more intuitive and user-friendly then magento1. You can also monitor your current business state as the dashboard shows last and top search terms, average order, lifetime sales, revenue tax, and also check bestsellers and customers.
- Introduction to product manager interface:
With the new arrangements of the product fields in the product manager interface creating or editing product details is much easier and faster.
If you have planned to upgrade to magento2 you can use Magento-to-Magento migration tool. Magento2 is a great improvement for both Magento developers and merchants.