As online activities are shifting to mobile, web presence is not enough. A smartphone today is a crucial marketing tool for any business. Being mobile is not only about having a mobile-friendly website. It means connecting to your customers 24 hours and helping the customers and employees on the go.
Following are the 5 ways by which mobile apps can help small businesses:
Targeting key-users with location-specific and time-sensitive messages via mobile apps is easy. Businesses can send special offers and discounts to customers near their store just by integrating geo-targeting in their mobile applications. This helps in delivering targeted ads to customers at the right time and the right place. Geo-targeting is the most personal form of mobile advertising. By knowing the location of the customers it is easy to tap the behavior of the customer regarding the brand and also encourage them with offers and messages that make sense to them.
Mobile payment solutions are for helping small business to swipe credit cards and handle business transactions via mobile apps. It allows businesses to take payments in few seconds. It also helps in delivering transaction records in other parts of businesses like tax, accounting and marketing apps. It helps in making the business more automated and efficient.
Customer loyalty programs:
To enhance your business growth, customer loyalty is a crucial factor. Integrating customer loyalty program to the mobile app of the business will help in retaining the existing customers as well as attracting new customers. If an incentive is not provided to the loyal customers then the business may lose its customers to the competitors. To reward the long-term customer one of the best ways is an automated rewards app.
Communication and collaboration:
Communication is the key to any business. A good Communication platform can help in the collaboration between company and customers. Customers can easily give feedback, post any complaint or ask for specific products and on the other hand responsible employee from the company can respond to the query of the customer. Collaboration between different departments of the company is a must. The chatting feature in the mobile app helps in providing a communication between the customer and the company. Direct communication helps in clearly customer doubts instantly, the customer can ask for product information as a result helps in providing peace of mind to the customer. Better collaboration creates brand value. Each department is related to each other so a good collaboration between them makes the whole business process easy.
CRM and sales support:
A mobile application gives a wide range of CRM capabilities at finger tips to businesses. A mobile app allows tracking contacts, projects, emails, opportunities and calendar instantly. As the business grows, more employees will be appointed as a result a strong CRM is needed. CRM supports in tracking the progress and the work of each employee. Using a CRM the sales team can easily access their sales pipeline, client information, previous correspondence, and quotes. A productive CRM helps in adjusting the sales strategies and ultimately helps in building a predictable growth model for the business.
Above five points supports the fact that a mobile app is a must for every business. A single app can help in controlling and managing a whole business process. Mobile application makes the task of tracking the progress easy as a result helps in the growth of the business. Hire the best mobile app development company to get the best outcome for your business.