A suitable user experience is the fine margin between a good app and a great app. Mobile applications fight daily for providing the best experience to the user. Interactive concepts are maturing to provide the best interaction to the mobile app users of any screen size.
An exceptional UX is the backbone for any mobile app of a growing business. Wondering what’s the advantage your competitor app has? The answer is latest trending design. The applications that are updated with what’s going on, are the most downloaded.
Users look for a better experience, they keep searching for your alternative having more features and convenience will not think twice before going towards your competitor. To attain the user loyalty you will have to delight your users only then they’ll recommend it further otherwise they will simply uninstall it.
So what to do to achieve customer engagement? The answer is: keep amazing them with new designs and features, Update your app design with the trends.
Lets have a look at some mobile UI design trends of 2017:
1. Design with details (Microinteraction):
As the name explains; microinteractions are little gestures that takes the user experience to another level. Also known as interaction within the interaction, microinteractions are proven as the most delightful feedback technique.
Have you noticed that your phone vibrates along with an icon on the screen whenever you put your phone on silent mode? This gesture is “Microinteraction”.
Microinteractions are introduced with a goal of providing a unique communication with each interaction to enhance the user experience. Microinteractions came into existence from couple of years but highlighted after its introduction in Google’s material design guidelines.
Lacking Microinteractions in your application? Implement today. Contact us
2. Material design:
Material designed is still the hottest mobile app design trend with an approach of unified, simple and intuitive design for all the platforms. Material design introduces more meaningful motion and interaction within the flat design with simpler color schemes, iconography and cleaner designs.
The material design guidelines of Google suggests the building a color hierarchy within the app with vibrant and unexpected colors. Flat design has encouraged the use of subtle colors with white backgrounds. Material design can be seen in most of the google’s app for both Android and iOS platform like Evernote, Telegram and others. These apps have followed material design guidelines and are giving an interactive UX and UI.
Still using traditional design? Our designers will transform your application into a new material design guideline app. Contact us now.
3. In-App Animations:
In-app animations are giving a winning edge to mobile applications with their instant response to the user’s action. The best usage of in-app animation is the end of boring page loading time. It is used to provide a new dimension to the way loading status is being displayed on the app page.
By providing a hint to the users about what’s going on behind the wall you can keep them engaged. In-app animations are increasing the visual appeal of the app as a result giving strong competition in its marketplace.
Wanna try interactive in-app animation? We have a stock of them. Talk to our developer to know more.
4. Bottom navigations:
Do you know 49 % of mobile users rely on one thumb to get things done on the mobile app.
Navigations and menus are the crucial part of mobile app design; check the image below you can see the blue part is the area the user can easily access the app while green part requires stretching and the red part is out of the reach.
It is necessary to provide the frequently-used actions at the bottom of the screen. For the savior, bottom navigations came into action; all the top priority actions are placed on the bottom so that users can comfortably reach.
Still hanging with the hamburger design in your mobile app? This might affect your app users if your competitors are providing better navigations. Talk to our designers to know the best bottom navigations for your app.
5. In-app gestures:
Gestures like tap, double tab, swipe, flicks are ruling the app design world. Making the user experience lively and real gestures ensure that the app interface remains clean and pleasing. Gestures are bringing useful shortcuts using the mobile application.
Ever tried Gmail? Then you must be aware of the swipe to delete feature. Gmail allows the user to delete a certain email by swapping it to left.
If your app is still using the old traditional designs, then you are at a high risk. Don’t worry! Our app design specialists are skilled with the latest trends in UX/UI designs of 2017. Talk to our experts now know what’s lagging in your app design.